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Our philosophy: Funny is sexy

If your profile makes 'em smile or laugh in the same sentence, you've got a good shot at an e-wink. We'll cobble the words together with you to break the ice with a chuckle that will last into the first date. Ok, that was a cliche right there. You get the point. 

The Science of Humor and Attraction

Results show that the targets with a good sense of humor received significantly higher ratings of attractiveness and suitability than did those with an average or no sense of humor.

Effect of Humor on Interpersonal Attraction and Mate Selection, Elizabeth McGee and Mark Shelving, Journal of Psychology, Volume 143, Issue 1, 2009


Hierarchical regression analyses revealed that individuals who were more satisfied with their relationship reported higher levels of positive humor use.  

Humor Use in Romantic Relationships: The Effects of Relationship Satisfaction and Pleasant Versus Conflict Situations, Bethany Butzer  & Nicholas Kuiper, Journal of Psychology, Volume 142, Issue 3, 2008

A Word About Our Founders 

Mike Farragher has lectured extensively on humor writing. He is the author of This Is Your Brain on Shamrocks, a series of essay books about growing up Irish, Catholic, and guilty in the swamps of New Jersey. 

Deleriously and happily married to his co-founder and college sweetheart for decades, he was asked by his wife Barbara and her friends to craft dozens of online dating profiles over the years. 

Barbara is an internationally known and much-sought after VoiceOver artist and radio DJ when not being the conductor and heart behind our operations.

A recent pandemic downturn allowed Mike to bow out of the corporate world to follow his passion: to use words to connect, move, touch, and inspire. He is grateful to have such a supportive partner and wishes that for all of his clients! 

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